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Managing Technology and Innovation for Competitive Advantage

Managing Technology and Innovation for Competitive Advantage

Author(s):
  • V. K. Narayanan
  • Author: V. K. Narayanan
    • ISBN:9788177586459
    • 10 Digit ISBN:8177586459
    • Price:Rs. 799.00
    • Pages:510
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today—e.g., globalization, time compression, technology integration—and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes—T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation—are followed throughout.



    V.K. Narayanan has taught at the University of Kansas since 1978. He received his Ph.D. from the University of Pittsburgh in 1979 and has taught in the areas of Strategic Planning, Organizational Design & Development, Management of Technology, Competitor Analysis, and Environmental Analysis. His publications include articles in the Journal of Applied Corporate Finance, Journal of Product Innovation. Management, Technological Forecasting and Social Change, Academy of Management Journal, and Advances in Applied Business Strategy.


    Table of Content

    PART-I TEHORETICAL FOUNDATIONS
    1. Technological Environment
    2. Process of Technology Change: Innovation
    3. Process of Technology Change: Diffusion
    4. Technology and Competition
    5. Process Innovation, Value Chains, and Organization
    PART-II TECHNOLOGY STRATEGY: BASICS
    1. Technology Intelligence
    2. Technology Strategy: Overview
    3. Technology Strategy: Collaborative Mode
    PART-III DOMAINS OF TECHNOLOGY STRATEGY
    1. Appropriation of Technology
    2. Deployment in New Products
    3. Deployment of Technology in the Value Chain
    PART-IV ROLE OF GENERAL MANAGEMENT
    1. Organizing for Innovation
    2. Intellectual Property Strategy
    3. Project Valuation and Financing

    Salient Features

    • An Integrative Framework:
    • Appropriation of Technology, Deployment of New Products, Deployment in Value Chains, and Deployment in Marketing
    • A General Managerial Perspective
    • Coverage of Both Strategic and Operational Issues
    • A Balance of Conceptual Discussion and Applied/Hands-on-Analysis