International Marketing and Export Management, 5/e
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Author(s):
Author:
Gerald Albaum
- ISBN:9788177589689
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Price:
Rs. 750.00
- Offer Price:Rs.
668.00
- Pages:544
- Imprint:Pearson Education
- Binding:Paperback
- Status:Not Available
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This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a ‘how to’ treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.
Table of Content
- International marketing and exporting
- Bases of international marketing
- The international environment
- Export market selection: definition and strategies
- Information for international marketing decisions
- Market entry strategies
- Export entry modes
- Nonexport entry modes
- Product decisions
- Pricing decisions
- Financing and methods of payment
- Promotion and marketing communication
- The export order and physical distribution
- Organization of international marketing activities
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Salient Features
- Case studies in each chapter help students understand the key issues in export marketing.
- Examples from both small, medium and large international corporations help students apply the key concepts learnt in international marketing and export management.
- Coverage of the growth of international strategic alliances provides students with an international context in this subject.
- Full coverage of non-export modes of market penetration help students think about their overall international marketing strategy.
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