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Fortune At The Bottom of The Pyramid: Eradicating Poverty Through Profits

Fortune At The Bottom of The Pyramid:   Eradicating Poverty Through Profits

  • C. K. Prahalad
  • Author: C. K. Prahalad
    • ISBN:9789332518926
    • 10 Digit ISBN:9332518920
    • Price:Rs. 799.00
    • Pages:360
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain updates to earlier editions' key cases and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

    Table of Content

    Guide to Readers    
    Part I   Private Sector and Poverty: Progress During 2004-2009    
    New Introduction: Private Sector and Poverty: Progress During 2004-2009    
    Part II  The Original Text of the Book   
    Chapter 1          The Market at the Bottom of the Pyramid    
    Chapter 2     Products and Services for the BOP    
    Chapter 3     BOP: A Global Opportunity    
    Chapter 4     The Ecosystem for Wealth Creation    
    Chapter 5     Reducing Corruption: Transaction Governance Capacity  
    Chapter 6     Development as Social Transformation   
    Part III CEO Reactions to the Concept and the Book    
    Bharti Airtel--Empowering the Villages of India    
    Reuters Market Light and The Fortune at the Bottom of the Pyramid    
    Royal DSM    
    Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid    
    University of Maastricht   
    Acumen Fund    
    Part IV Case Studies and CEO Comments    
    Jaipur Rugs: Connecting Rural India to Global Markets  
    Casas Bahia: Retail for the Poor    
    CEMEX: Homes for the Poor    
    Hindustan Unilever: Lifebuoy Soap    
    Hindustan Unilever: Iodized Salt (Annapurna Salt)   
    Jaipur Foot: Prosthetics for the Poor    
    Aravind Eye Care: The Most Precious Gift    
    ICICI: Financial Services for the Poor    
    ITC e-Choupal: Technology for the Poor   
    Voxiva: Health Alerts for All   
    Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid  
    Part V  Video Clips (on CD)
    Jaipur Rugs
    Casas Bahia
    Annapurna Salt
    Hindustan Lever Limited
    Jaipur Foot
    Aravind Eye Care
    ICICI Bank
    ITC e-Choupal
    EID Parry
    Andhra Pradesh

    Salient Features

    An all-new edition of the breakthrough guide to building winning businesses in the world's poorest communities

    •New case studies, strategies, and tactics from the legendary author who launched the revolution in business "at the bottom of the pyramid."
    •Presents up-to-the-minute answers to executives' crucial questions: Is there a market? Is there profit? Is there innovation? Is this a global opportunity?
    •Contains new interviews with several CEOs who are succeeding in emerging markets.