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Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage

  • Jay B. Barney
  • Author: Jay B. Barney
    • ISBN:9789332550155
    • 10 Digit ISBN:9332550158
    • Price:Rs. 589.00
    • Pages:512
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

    The fourth edition has been thoroughly updated to include the latest research in the field.


    Table of Content

    1. Introduction: What Is Strategy?
    2. Firm Performance and Competitive Advantage
    3. Evaluating Environmental Threats
    4. Evaluating Environmental Opportunities
    5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
    6. Product Differentiation
    7. Cost Leadership
    8. Flexibility: Real Options Analysis Under Risk and Uncertainty
    9. Tacit Collusion: Cooperation to Reduce Competition
    10. Vertical Integration Strategies
    11. Diversification Strategies
    12. Implementing Corporate Diversification
    13. Merger and Acquisition Strategies
    14. Strategic Alliances
    15. International Strategies


    Salient Features

    • Updated! Stay on the cutting-edge of information: Updated Examples. This text is full of examples from Fortune, BusinessWeek, and the Wall Street Journal, most of which have been updated or changed entirely in the fourth edition. Examples include:
    • Provide an accessible approach: An Organized Framework to Integrating Strategic Management Research.
    • Put it all together: Strategy Formulation and Implementation, Combined.
    • Capture interest: Enduring Accessibility. The material presented in this text was carefully selected to help spark students' natural curiosity and provide them with a basis to apply the concepts to.
    • Highlight what matters: Chapter Summary and Review Questions. Students often have a difficult time pinpointing the most important elements of the reading.