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E-Commerce 10/e

E-Commerce 10/e

Author(s):
  • Kenneth C. Laudon
  • Author: Kenneth C. Laudon
    • ISBN:9789332556737
    • 10 Digit ISBN:9332556733
    • Price:Rs. 799.00
    • Pages:912
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and "Insight on" cases are new or updated.

    Table of Content

    Chapter 1: The Revolution Continues

    Chapter 2: E-commerce Business Models and Concepts

    Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

    Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

    Chapter 5: E-commerce Security and Payment Systems

    Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

    Chapter 7: E-commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-commerce

    Chapter 9: Online Retailing and Services

    Chapter 10: Online Content and Media

    Chapter 11: Social Networks, Auctions, and Portals

    Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

    Salient Features

    Chapter 1: The Revolution Continues

    Chapter 2: E-commerce Business Models and Concepts

    Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

    Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

    Chapter 5: E-commerce Security and Payment Systems

    Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

    Chapter 7: E-commerce Marketing Communications

    Chapter 8: Ethical, Social, and Political Issues in E-commerce

    Chapter 9: Online Retailing and Services Chapter

    10: Online Content and Media

    Chapter 11: Social Networks, Auctions, and Portals

    Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce