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Breakout Strategies for Emerging Markets

Breakout Strategies for Emerging Markets

Author(s):
  • Jagdish N. Sheth
  • Mona Sinha
  • Reshma Shah
  • Author: Jagdish N. Sheth
    • ISBN:9789332579415
    • 10 Digit ISBN:9332579415
    • Price:Rs. 399.00
    • Pages:256
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.

     

    Table of Content

    Chapter 1 Converting Nonusers to Users
    Chapter 2 Creating Functional Fusion
    Chapter 3 Designing Cultural Fusion
    Chapter 4 Democratizing the Offer
    Chapter 5 Upscaling the Offer
    Chapter 6 Managing Reach
    Chapter 7 Reinventing Reach
    Chapter 8 Building Brand Identity
    Chapter 9 Engaging Stakeholders
    Chapter 10 Connecting the Dots

    Salient Features

    Teaches how to compete in emerging markets by offering a strategic marketing toolkit that managers can deploy.
    Lays framework for delving into emerging market.
    Explains how these transforming markets mean marketing all over the world - attracting multinationals with their burgeoning middle class, shoring up their own domestic firms, and launching local brands onto the global stage.