Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy.
Chapter 1 Converting Nonusers to Users
Chapter 2 Creating Functional Fusion
Chapter 3 Designing Cultural Fusion
Chapter 4 Democratizing the Offer
Chapter 5 Upscaling the Offer
Chapter 6 Managing Reach
Chapter 7 Reinventing Reach
Chapter 8 Building Brand Identity
Chapter 9 Engaging Stakeholders
Chapter 10 Connecting the Dots
Teaches how to compete in emerging markets by offering a strategic marketing toolkit that managers can deploy.
Lays framework for delving into emerging market.
Explains how these transforming markets mean marketing all over the world - attracting multinationals with their burgeoning middle class, shoring up their own domestic firms, and launching local brands onto the global stage.