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Retail Management

Retail Management

Author(s):
  • Barry Berman
  • Joel R. Evans
  • Patrali Chatterjee
  • Ritu Srivastava
  • Author: Barry Berman
    • ISBN:9789332587694
    • 10 Digit ISBN:9332587698
    • Price:Rs. 829.00
    • Pages:752
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.

     

    Table of Content

    Preface
    PART 1 An Overview of Strategic Retail Management
    Chapter 1 An Introduction to Retailing
    Chapter 2 Building and Sustaining Relationships in Retailing
    Chapter 3 Strategic Planning in Retailing
    PART 2 Situation Analysis
    Chapter 4 Retail Institutions by Ownership
    Chapter 5 Retail Institutions by Store-Based Strategy Mix
    Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
    PART 3 Targeting Customers and Gathering
    Information
    Chapter 7 Identifying and Understanding Consumers
    Chapter 8 Information Gathering and Processing in Retailing
    PART 4 Choosing a Store Location
    Chapter 9 Trading-Area Analysis
    Chapter 10 Site Selection
    PART 5 Managing a Retail Business
    Chapter 11 Retail Organization and Human Resource Management
    Chapter 12 Operations Management: Financial Dimensions
    Chapter 13 Operations Management: Operational Dimensions
    PART 6 Merchandise Management and Pricing
    Chapter 14 Developing Merchandise Plans
    Chapter 15 Implementing Merchandise Plans
    Chapter 16 Financial Merchandise Management
    Chapter 17 Pricing in Retailing
    PART 7 Communicating with the Customer
    Chapter 18 Establishing and Maintaining a Retail Image
    Chapter 19 Promotional Strategy
    PART 8 Putting It All Together
    Chapter 20 Integrating and Controlling the Retail Strategy
    Appendix: Careers in Retailing
    Glossary
    Endnotes
    Name Index
    Subject Index "
     

    Salient Features

    New to this edition:
    • All data and examples reflect current Indian economic and world situations as much as possible, incorporating the need to take into account the economic environment that has dramatically affected so many businesses and consumers.
    • Boxes include thought-provoking questions on technology in retailing in India, retailing around the world, ethics in Indian retailing, and careers in retailing.
    • Many photos and images have been replaced and updated throughout.
    • A strategic decision-making orientation, with many illustrative flowcharts, figures, tables, and photos. The chapter coverage is geared to the six steps used in developing and applying a retail strategy, which are first described in Chapter 1.
    • Full coverage of all major retailing topics—including merchandising, consumer behavior, information systems, omnichannel retailing, store location, operations, logistics, service retailing, the retail audit, retail institutions, franchising, human resource management, computerization, and retailing in a changing environment.
    • A real-world approach focusing on both small and large retailers.
    • Updated Indian retail cases have been added as in Shoppers Stop, Café Coffee Day, P C Chandra Jewellers, Airtel, Landmark, Ferns & Petals, Crossword and many more.