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Business Intelligence: A Managerial Perspective on Analytics, 3/e

Business Intelligence:  A Managerial Perspective on Analytics,  3/e

Author(s):
  • Ramesh Sharda
  • Efraim Turban
  • Dursun Delen
  • Author: Ramesh Sharda
    • ISBN:9789352862719
    • 10 Digit ISBN:9352862716
    • Price:Rs. 679.00
    • Pages:416
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    Business Intelligence: A Managerial Perspective on Analytics, 3e, deals with a collection of computer technologies that support managerial work - essentially, decision making. These technologies have had a profound impact on corporate strategy, performance, and competitiveness. Collectively, these technologies are called business analytics and business intelligence. Extensive, vivid examples from large corporations, small businesses, and government and not-for-profit agencies have been incorporated which make the difficult concepts more accessible and relevant. International examples of global competition, partnerships, and trade are also provided throughout. The real-world case studies show students the capabilities of business intelligence, its cost and justification, and the innovative ways real corporations are using business intelligence in their operations.

     

    Table of Content

    Chapter 1. An Overview of Business Intelligence, Analytics and Decision Support
    Chapter 2. Data Warehousing
    Chapter 3. Business Reporting, Visual Analytics & Business Performance Management
    Chapter 4. Data Mining
    Chapter 5. Text, Web, and Social Analytics
    Chapter 6. Big Data and Analytics
    Chapter 7. Business Analytics: Emerging Trends and Future Directions

    Salient Features

    See the decision-making aspects: Managerial Approach. This text takes a managerial approach to Business Intelligence (BI), emphasizing the applications and implementations behind the concepts. This approach allows students to understand how BI works in a way that will help them adopt these technologies in future managerial roles.
    Put the concepts into action: Access to the Teradata Network. Teradata University Network (TUN) is a free learning portal sponsored by Teradata, a division of NCR, whose objective is to help faculty learn, teach, communicate, and collaborate with others in the field of BI. Business Intelligence is interconnected with TUN via various hands-on assignments provided in all chapters and is accessible to students through the portal.
    Understand the context: Real-world Orientation. Extensive, vivid examples from large corporations, small businesses, and government and not-for-profit agencies make the difficult concepts more accessible and relevant. International examples of global competition, partnerships, and trade are also provided throughout. These real-world case studies show students the capabilities of BI, its cost and justification, and the innovative ways real corporations are using BI in their operations.