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Management Information System

Management Information System

Author(s):
  • Kenneth C. Laudon
  • Jane P. Laudon
  • Author: Kenneth C. Laudon
    • ISBN:9789352865475
    • 10 Digit ISBN:9352865472
    • Price:Rs. 799.00
    • Pages:760
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing, or information systems, the knowledge and information that this book contains will be valuable throughout the business career.

     

    Table of Content

    Part One Organizations, Management, and the Networked Enterprise
    Chapter 1 Information Systems in Global Business Today
    Chapter 2 Global E-Business and Collaboration
    Chapter 3 Information Systems, Organizations, and Strategy
    Chapter 4 Ethical and Social Issues in Information Systems
    Part Two Information Technology Infrastructure
    Chapter 5 IT Infrastructure and Emerging Technologies
    Chapter 6 Foundations of Business Intelligence: Databases and Information Management
    Chapter 7 Telecommunications, the Internet, and Wireless Technology
    Chapter 8 Securing Information Systems
    Part Three Key System Applications for the Digital Age
    Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
    Chapter 10 E-Commerce: Digital Markets, Digital Goods
    Chapter 11 Managing Knowledge
    Chapter 12 Enhancing Decision Making
    Part Four Building and Managing Systems
    Chapter 13 Building Information Systems
    Chapter 14 Managing Projects
    Chapter 15 Managing Global Systems
     

    Salient Features

    This edition features all new opening, closing and Interactive Session cases. The text, figures, tables, and cases have been updated through September 2016 with intensive research.
    ·         In-depth coverage of big data analytics, analyzing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases, and analytic platforms.
    ·         New e-commerce content describing how social tools, mobile technology, and location-based services are transforming marketing and advertising.
    ·         Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacenter, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation, and KMS empowering Capella.