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Managerial Economics

Managerial Economics

Author(s):
  • Paul G. Keat
  • Philip K. Young
  • Sreejata Banerjee
  • Steve Erfle
  • Dickinson College
    • Author: Paul G. Keat
    • ISBN:9789386873286
    • 10 Digit ISBN:9386873281
    • Price:Rs. 835.00
    • Pages:632
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    The discipline of managerial economics is often considered as "too theoretical and not practical

    enough for the real world." The seventh edition of Managerial Economics is an attempt to

    provide a resourceful supplement to classroom teachings that will help students understand the

    importance and utility of economic theory for business decision making.

    This text is designed for upper-level undergraduate and first-year MBA courses in managerial

    economics and applied economics. In addition to discussing the applications of economic

    theory to the firm, this text includes chapters on various tools of analysis that are helpful to

    business decision makers but that are not part of the core of traditional microeconomic theory.

    These are demand, production, and cost estimation using regression analysis, forecasting,

    capital budgeting, and risk analysis. A discussion of linear programming is also available

    online, along with a review of the time value of money. A review of the mathematical concepts

    and tools used in the text has been placed on the Companion Website.

     

    Table of Content

    "Chapter 1 Introduction
    Chapter 2 The Firm and Its Goals
    Chapter 3 Supply and Demand
    Appendix 3A The Mathematics of Supply and Demand
    Chapter 4 Demand Elasticity
    Appendix 4A Applications of Supply and Demand
    Chapter 5 Demand Estimation and Forecasting
    Appendix 5A The Demand for White Zinfandel in Los Angeles
    Appendix 5B Understanding Consumer Behavior Through Testing
    Chapter 6 The Theory and Estimation of Production
    Appendix 6A Productivity in Services
    Appendix 6B The Multiple-Input Case
    Appendix 6C Analyzing Production Functions with the Use of Calculus
    Chapter 7 The Theory and Estimation of Cost
    Appendix 7A A Mathematical Restatement of the Short-Run Cost Function
    Appendix 7B The Estimation of Cost
    Appendix 7C Interview with a Supply Chain Management Executive
    Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly
    Appendix 8A The Use of Calculus in Pricing and Output Decisions
    Appendix 8B Break-Even Analysis (Volume-Cost-Profit)
    Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
    Appendix 9A A Mathematical Restatement of Monopolistic Competition
    Chapter 10 Special Pricing Practices
    Chapter 11 Game Theory and Asymmetric Information
    Chapter 12 Capital Budgeting and Risk
    Appendix 12A The Value of a Corporation
    Chapter 13 The Multinational Corporation in a Global Setting
    Chapter 14 Government and Industry: Challenges and Opportunities for Today's Manager
    Chapter 15 The Global Soft Drink Industry
    Appendix A Statistical and Financial Tables
    "
     

    Salient Features

    . Excel Applications have been developed for the numerical and graphical illustrations used throughout the text. They allow readers to turn the static figures and tables in the text into dynamic illustrations, and they will also strengthen students' ability to use Excel, which we believe is a critical skill in today's job market.
    · Chapters have been updated and a few of them rewritten to include recent developments and in-depth coverage of current topics.
    · Valuable inputs and learnings have been provided by outside experts from improve
    discussions about other topics of importance and current interest in business. Supply chain systems implementation in companies such as Dell and IBM have also been included to obtain a better idea of the actual challenges of initiating and implementing a supply chain management system.
    ·  A novelty of this edition is a discussion on disruptive technology and its implication. This is with reference to the cab hailing application(app) Uber and Ola that have taken the world by storm.