Book Details
Instructors may access teaching resources by clicking the ‘Request Instructor Resources’
tab next to the title.
Please note that you can subscribe to a maximum of
2
titles.
Internet Marketing: Strategy, Implementation and Practice, 3/e
Author(s)
Dave Chaffey
ISBN
9788131725191
Imprint
Pearson Education
Copyright
2008
Pages
584
Binding
Paperback
List Price Rs.
1120.00
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.
Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
-
Contents
-
Features
- Downloadable Resources
Part I: Internet marketing fundamentals- Introduction to Internet marketing
- The Internet micro-environment
- The Internet macro-environment
Part II: Internet strategy development- Internet marketing strategy
- The Internet marketing mix
- Relationship marketing using the Internet
Part III: Internet marketing: implementation and practice- Delivering online service quality
- Interactive marketing communications
- NEW NAME! Improving E-Marketing Performance
- Business-to-Consumer Internet marketing
- Business-to-Business Internet Marketing
- Comprehensive coverage of all the major aspects of marketing on the internet., including internet marketing communcations, relationship marketing on the internet, and online service quality
- Greater focus on strategy and development, with a revised chapter on Improving E-Marketing Performance.
Member Login
First-time Users, Request Access
If you are new to this site, and you do not have a username and password, please
register.