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Managerial Economics, 1/e


Managerial Economics, 1/e
Author(s)  Dr. Vanita Agarwal
ISBN  9788131775622
Imprint  Pearson Education
Copyright  2013
Pages  560
Binding  Paperback
List Price  Rs. 655.00
  
 
 

It is increasingly being recognized that teaching economics helps business students better appreciate and envisage the economic forces that shape decisions in the real business world besides developing and strengthening the overall analytical talent of the students.
Business schools, both at undergraduate and postgraduate levels, worldwide and in India now ensure that students undertake suitable courses in economics. The purpose of teaching Managerial Economics is to equip business students with the ability to deliberate logically and critically the challenging process of framing business strategies later on in their careers. This book caters to these needs in the Indian context in a detailed manner.
 

  • About the Author
  • Contents
  • Features
  • Downloadable Resources

Dr. Vanita Agarwal is Associate Professor in the Department of Commerce, Lakshmibai College, University of Delhi, Delhi, with teaching experience of more than 26 years. She is an alumnus of Miranda House, University of Delhi. She obtained the post-graduate degree of MA (Economics) from the prestigious Delhi School of Economics, University of Delhi and completed her Ph.D from the Department of Commerce, Delhi School of Economics. Dr. Vanita Agarwal has also written books on Macroeconomics.

 

1. An Introduction to Managerial Economics: Nature and Scope


2. Objectives of a Business Firm, Decision Rules and the Process of Optimization


3. Demand, Elasticity of Demand and Elasticity of Supply


4. Demand Forecasting


5. Cardinal Utility Approach


6. Ordinal Utility Approach: Indifference Curve Theory and Its Applications


7. Revealed Preference Theory


8. Production Function


9. Cost Function


10. Perfect Competition


11. Monopoly and Monopolistic Competition


12. Oligopoly


13. Capital Budgeting and the Decision to Invest


14. Wages


15. National Income


16. The Classical Model of Income Determination


17. The Keynesian Model of Income Determination in a Two Sector Economy, Shifts in the Aggregate Demand and the Multiplier


18. The Keynesian Model of Income Determination in a Three Sector Economy and Four Sector Economy


19. The IS-LM Model for a Two Sector Economy


20. Theories of Investment Spending


21. Economic Growth, Business Cycles and Stabilization policy


22. The Theory of International Trade, Trade Policy and Foreign Exchange 


23. Balance of Payments and the International Monetary System


24. Monetary Policy and Fiscal Policy


25. Commercial Banks

 

• Definitions of Important Concepts: In every chapter the definitions are given in margin boxes making it simpler for the student to review and learn these important concepts.


• ';For your information' (FYI) Boxes: In every chapter there are some FYI boxes which contain interesting features and supplementary material relevant to the chapter for some additional information.


•  RECAP at the End of Every Section: At the end of each section in very chapter a recap has been given the purpose of which is to assist the student in recapitulating and reviewing the text discussed


• ';True or False Questions' along with answers and review questions at the end of each chapter


• Chapter Summary: Each chapter has at its end a brief summary of the entire chapter which is especially useful during examinations for a quick recollection of the chapter.


• Online Resources: PowerPoint presentations and instructor's resources are provided for all the chapters in the website


 

 
Instructor Resources  |  Student Resources
 


 
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