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Managerial Economics, 4/e


Managerial Economics, 4/e
Author(s)  H. Craig Petersen, Sudhir K. Jain and W. Cris Lewis
ISBN  9788177583861
Imprint  Pearson Education
Copyright  2006
Pages  640
Binding  Paperback
List Price  Rs. 920.00
  
 
 

Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions. With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.
  • Contents
  • Features
  • Downloadable Resources

PART I: GETTING STARTED
  1. Introduction to Managerial Economics
  2. Basic Training

PART II: DEMAND
  1. Demand Theory and Analysis
  2. Regression Techniques and Demand Estimation
  3. Business and Economic Forecasting

PART III: PRODUCTION AND COSTS
  1. Production Theory and Analysis
  2. Cost Theory and Analysis
  3. Linear Programming

PART IV: MARKET STRUCTURE
  1. Perfect Competition and Monopoly
  2. Monopolistic Competition, Oligopoly, and Barriers to Entry
  3. Game Theory and Strategic Behavior

PART V: PRICING DECISIONS
  1. Pricing of Goods and Services
  2. Pricing and Employment of Inputs

PART VI: RISK AND CAPITAL BUDGETING
  1. Risk and Decision Making
  2. Capital Budgeting

PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY
AND TAXATION
  1. Technological Change in a Global Economy
  2. Locating the Firm in a Global Economy
  3. Taxes and Decision Making
 

  • Includes a major new section on managing risk—including insurance, diversification, and hedging
  • Includes a number of new case-examples drawn from actual experiences
  • Adds an appendix on consumer choice theory to complement the material on demand theory and analysis
  • Contains an optimal mix of Indian and international cases
  • Contains new Indian-data based exercises
  • Includes computer based exercises
  • Includes new topics on "autocorrelation
 
Instructor Resources
 


 
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