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Marketing Management: Indian Cases, 1/e


Marketing Management: Indian Cases, 1/e
Author(s)  Prachi Gupta, Susobhan Goswami, Suresh Paul A, Shanthi Venkatesh, Ritu Narang, G.Radha Krishna, Varsha Jain, Isaac Jacob, Hufrish Majra and Ashita Aggarwal
ISBN  9789332587106
Imprint  Pearson Education
Copyright  2018
Pages  212
Binding  Paperback
List Price  Rs. 350.00
  
 
 

 Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses

  • Cases
  • Contents
  • Features
  • Features
  • Downloadable Resources

1. MTR Foods - A Marketing Marvel


2. Customer Value - Explored, Created, Communicated & Delivered


3. Customer Loyalty - The Ultimate objective of every Marketer


4. Starbucks India: The Human Coffee Experience


5. The Techy Amazon Insight


6. Consumer Behaviour - Its wide facets and deep implications


7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market


8. Facebook: Business Connections in India and China


9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector


10. Kellogg's Cornflakes in India: Finding a platform that connects


11. Nivea - Managing a Legacy Brand


12. The Call of the Competition


13. Fevicol- The Iconic Bond


14. Designing and managing services


15. Aachi Masala - Entering the North Indian Masala category


16. Slicerooms: A Slice of Time, A cut of profits!


17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively


18. Wonder Cement - Building a strong brand Through Digital marketing


19. A case study on Direct Marketing of Wedding Return Gifts


20. Selling process in Animal Nutrition and Health Industry


21. Amazon.com adapts its Retail Business in India


22. E-Marketing Models: Retailers Perspectives a case of Groupon


23. Unilever: working beyond the horizon


 

 

• Explore marketing mix with MTR Foods


• Understand customer value with India's e-commerce space and Flipkart


• Delve into the world of Information System and data utilization with Starbucks and Amazon


• Learn to leverage corporate trust and technology strength in the B2B market with Zicom


• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China


• Mahindra & Mahindra explains consumer segmentation strategies


• Kellogg's Corn Flakes shows the way to find market for a product


• Fevicol demonstrates how to reinvent brand and sales


• Oreo illustrates the advantages of effective integrated marketing communication


• Comprehend digital marketing with Wonder Cement


• Unilever shows the way to build brand and market with holistic marketing initiatives


 

 

1. MTR Foods - A Marketing Marvel


2. Customer Value - Explored, Created, Communicated & Delivered


3. Customer Loyalty - The Ultimate objective of every Marketer


4. Starbucks India: The Human Coffee Experience


5. The Techy Amazon Insight


6. Consumer Behaviour - Its wide facets and deep implications


7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market


8. Facebook: Business Connections in India and China


9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector


10. Kellogg's Cornflakes in India: Finding a platform that connects


11. Nivea - Managing a Legacy Brand


12. The Call of the Competition


13. Fevicol- The Iconic Bond


14. Designing and managing services


15. Aachi Masala - Entering the North Indian Masala category


16. Slicerooms: A Slice of Time, A cut of profits!


17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively


18. Wonder Cement - Building a strong brand Through Digital marketing


19. A case study on Direct Marketing of Wedding Return Gifts


20. Selling process in Animal Nutrition and Health Industry


21. Amazon.com adapts its Retail Business in India


22. E-Marketing Models: Retailers Perspectives a case of Groupon


23. Unilever: working beyond the horizon


 

 

• Explore marketing mix with MTR Foods


• Understand customer value with India's e-commerce space and Flipkart


• Delve into the world of Information System and data utilization with Starbucks and Amazon


• Learn to leverage corporate trust and technology strength in the B2B market with Zicom


• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China


• Mahindra & Mahindra explains consumer segmentation strategies


• Kellogg's Corn Flakes shows the way to find market for a product


• Fevicol demonstrates how to reinvent brand and sales


• Oreo illustrates the advantages of effective integrated marketing communication


• Comprehend digital marketing with Wonder Cement


• Unilever shows the way to build brand and market with holistic marketing initiatives


 

 
 
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