Our higher education division is a market leader in the disciplines of engineering, science, mathematics, business, economics, the humanities and the social sciences. We create a complete learning experience through textual pedagogy, CD and Web-based supplements, and instructor support. We have also adapted our tried-and-tested original titles to be more accessible, interesting and affordable, especially to the students in South Asia. In addition, we have published customized editions for universities and institutions to cater even more specifically to the requirements of our readers.
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ISBN |
Title
|
Author
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Year
|
Imprint
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9788131785058 |
Marketing Issues in SMEs: Cases from India |
Neeraj Pandey
|
2013 |
Pearson Education |
9789332571198 |
Essentials of Marketing Research |
Naresh K. Malhotra
|
2016 |
Pearson Education |
9789353433291 |
Marketing Research |
Naresh K. Malhotra
|
2019 |
Pearson Education |
9788131721056 |
Negotiating Essentials: Theory, Skills, and Practices |
Michael R. Carrell
|
2008 |
Pearson Education |
9789353069834 |
Consumer Behavior |
Leon G. Schiffman
|
2019 |
Pearson Education |
9788131732250 |
Services Marketing |
K. Rama Mohana Rao
|
2011 |
Pearson Education |
9789332584525 |
International Business: The Challenges of Globalization, 8/e |
John J Wild
|
2017 |
Pearson Education |
9789353435417 |
Essentials of Services Marketing |
Jochen Wirtz
|
2019 |
Pearson Education |
9788177587623 |
The CRM Handbook: A Business Guide to Customer Relationship Management |
Jill Dyche
|
2006 |
Pearson Education |
9789353066079 |
Trade and Markets in Harappan Civilization |
Jignesh Shah
|
2019 |
Pearson Education |
9781292161556 |
Statistics, Global Edition |
James T McClave
|
2018 |
Pearson Education |
9788131731635 |
Business Market Management (B2B): Understanding, Creating, and Delivering Value, 3/e |
James C. Anderson
|
2010 |
Pearson Education |
9789332518117 |
Patternmaking for Fashion Design |
Helen Joseph Armstrong
|
2014 |
Pearson Education |
9789332530355 |
Global Marketing |
Gautam Dutta
|
2016 |
Pearson Education |
9789332584471 |
Marketing: An Introduction |
Gary Armstrong
|
2017 |
Pearson Education |
9788131703823 |
Advertising, 4/e |
Frank Jefkins
|
2000 |
Pearson Education |
9788177588255 |
Retail Marketing Management, 2/e |
David Gilbert
|
2003 |
Pearson Education |
9788131725191 |
Internet Marketing: Strategy, Implementation and Practice, 3/e |
Dave Chaffey
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2008 |
Pearson Education |
9788131732632 |
Rural Marketing: Text and Cases, 2/e |
C. S. G. Krishnamacharyulu
|
2011 |
Pearson Education |
9789332584679 |
Marketing Research |
Alvin C. Burns
|
2017 |
Pearson Education |
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