Book and publications >> Higher Ed. and Vocational >> Business and Economics >> Marketing



Our higher education division is a market leader in the disciplines of engineering, science, mathematics, business, economics, the humanities and the social sciences. We create a complete learning experience through textual pedagogy, CD and Web-based supplements, and instructor support. We have also adapted our tried-and-tested original titles to be more accessible, interesting and affordable, especially to the students in South Asia. In addition, we have published customized editions for universities and institutions to cater even more specifically to the requirements of our readers.

Please click here and use the fields to search for our titles. You can narrow your search by using one or more options.

Found - 48 Title(s)
<< 1 2 3 >>
ISBN Title Author Year Imprint
9789332575394 A Framework for Marketing Management Philip Kotler 2017 Pearson Education
9788177588507 Advertising Management, 5/e Rajeev Batra 1996 Pearson Education
9788131703823 Advertising, 4/e Frank Jefkins 2000 Pearson Education
9788131731635 Business Market Management (B2B): Understanding, Creating, and Delivering Value, 3/e James C. Anderson 2010 Pearson Education
9788131763308 Business to Business Marketing Robert Vitale 2011 Pearson Education
9788131756331 Case Studies in Marketing Kanwal Nayan Kapil 2011 Pearson Education
9788131757970 Case Studies in Marketing Sidharth Balakrishna 2011 Pearson Education
9788131761397 Case Studies in Marketing Management S. Ramesh Kumar 2012 Pearson Education
9788131701881 Cases in Rural Marketing: An Integrated Approach C. S. G. Krishnamacharyulu 2003 Pearson Education
9789332557468 Consumer Behavior: Buying, Having, and Being, 11/e Michael G. Solomon 2016 Pearson Education
9788177581348 Customer Relationship Management: Getting It Right! Judith W. Kincaid 2003 PH PTR
9789332535589 Essential Guide to Marketing Planning Marian Burk Wood 2014 Pearson Education
9789332571198 Essentials of Marketing Research Naresh K. Malhotra 2016 Pearson Education
9789332587373 Fundamentals of Digital Marketing Puneet Bhatia 2017 Pearson Education
9788131728147 Global Marketing Svend Hollensen 2009 Pearson Education
9789332530355 Global Marketing Gautam Dutta 2016 Pearson Education
9789352865284 Global Marketing Warren J. Keegan 2018 Pearson Education
9789332584327 Global Marketing Management Warren J. Keegan 2017 Pearson Education
9789332536845 Integrated Marketing Communication: Pentacom, 4/e Philippe Malaval 2015 Pearson Education
9789352866229 International Business (DU) Sumati Varma 2018 Pearson Education
Explore the exciting world of Immunology online. Visit our companion website