P. K. Viswanathan

Dr. P.K.Viswanathan, Professor, Great Lakes Institute of Management, Chennai, Indiahas rich and varied experience that comprises academics, industry, training, and consulting. He teaches MBA students, Business Statistics, Management Science/Operations Research, Business Analytics, Marketing Research, Spreadsheet Modeling, and TQM. He is also involved as a Key Faculty in the Management Development Programs conducted by Great Lakes. Apart from executing corporate consultancy assignments, he has designed and conducted training programs for many leading organizations in India.  Dr. Viswanathan received MSc in  Statistics from the University of Madras, MBA (FMS, Delhi), MS from the University of Manitoba, Canada, and PhD from the University of Madras. In his industrial tenure of more than 15 years, he held senior management positions in Ballarpur Industries (BILT) of the Thapar Group and the J.K. Industries of the J.K. Organization.

Dr. P.K. Viswanathan is the Author of  Business Statistics-An Applied Orientation published by Pearson Education, and Course book on Marketing Research for the British Open University Business School, U.K. As a prolific writer, he has published research articles in reputed national and international journals and also presented papers in national and international conferences