Ehsan ul Haque is Associate Professor of Marketing at the Suleman Dawood School of Business, Lahore University of Management Sciences, Pakistan. He received his undergraduate degree in electrical engineering from the University of Engineering and Technology, Lahore, and spent some time in the oil service industry in Pakistan and the Sultanate of Oman before pursuing his MBA from the Wharton School, University of Pennsylvania. Dr. Haque received his PhD in marketing from the University of Texas at Arlington. He has contributed articles and cases to Advances in Consumer Research, Marketing and Research Today: The Journal of ESOMAR, and Asian Journal of Management Cases. In addition, many of his marketing cases have been published both locally and in international marketing and business books. His current area of interest has moved beyond marketing to the challenges faced by women workers and managers at the workplace in Pakistan. Dr. Haque has played a founding role in the establishment of two important institutions in Pakistan—LUMS and the Small and Medium Enterprise Development Authority (SMEDA). At LUMS, he has served in a variety of administrative positions over the last twenty years, ending his administrative stint after serving as the dean of the business school. At SMEDA, he was the founding chief operating officer of this federal government agency. Dr. Haque has been involved in consulting work for public and private corporate-sector and international agencies like the Asian Development Bank and the United Nations Development Program. Currently, Dr. Haque is enjoying his research and teaching activities and has received many accolades from students and executives alike for his provocative style of case teaching.