Jaydeep Mukherjee is Associate Professor at the Management Development Institute, Gurgaon. He is a professional trainer in the areas of marketing strategy, sales and distribution management, brand management and product management, and has trained senior executives of several reputed organizations like the Steel Authority of India, Reserve Bank of India, Bharat Electronics Limited, Nestlé India Limited and Hewlett Packard. He also has industry experience of more than nine years during which he worked in various capacities in the sales and marketing functions of Godrej GE Appliances, ICI Indian Limited and Aristocrat Marketing Limited.