Higher Ed. and Vocational >> Business and Economics >> Marketing >> Retailing


Retailing: An Introduction, 5/e

Retailing:  An Introduction,  5/e

Author(s):
  • Roger Cox
  • Paul Brittain
  • Author: Roger Cox
    • ISBN:9788131704714
    • 10 Digit ISBN:8131704718
    • Price:Rs. 699.00
    • Pages:348
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    Provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build.



    Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

    Table of Content

    1. Retailing and the consumer
      1. The retail industry
      2. Retail organizations
      3. Economics of retailing
      4. Grand strategies
      5. International retailing
      6. Retail planning and strategy
      7. Retailing research
      8. The retailing environments
      9. Consumer buying behaviour
      10. Segmentation
    2. The retail mix
      1. Store location
      2. Product decisions
      3. Buying
      4. Stock management
      5. Pricing
      6. Advertising
      7. Personal selling
      8. Sales promotion and public relations
      9. Atmosphere and layout
      10. Customer service decisions
    3. Administration
      1. General management
      2. Financial planning
      3. Human resources
      4. Property and location development
      5. Store management
      6. Technology in retailing
      7. Retailing and the law
      8. The future of retailing

    Salient Features

    • Coverage of internet and online retailing
    • New chapter on general management with a focus on the skills managers need to succeed
    • New section on supply chain management
    • Fully updated bibliography and list of retail trade associations