Higher Ed. and Vocational >> Business and Economics >> IT and Management Information Systems >> Database Systems

Modern Data Warehousing, Mining, and Visualization: Core Concepts

Modern Data Warehousing, Mining, and Visualization:   Core Concepts

  • George M. Marakas
  • Author: George M. Marakas
    • ISBN:9788131708767
    • 10 Digit ISBN:8131708764
    • Price:Rs. 659.00
    • Pages:288
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Taking a multidisciplinary user/manager approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. Using a balanced professional and conversational approach, it explores the basic concepts of data mining, warehousing, and visualization—with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Data mining and visualization exercises—using an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software—give students hands-on experience with real-world applications.

    Table of Content

    1. Introduction to Data Mining, Warehousing, and Visualization.
    2. The Data Warehouse.
    3. Data Mining and Data Visualization.
    4. Data Mining Technologies.
    5. Executive Information Systems.
    6. Designing and Building the Data Warehouse.
    7. The Future of Data Mining, Warehousing, and Visualization.

    Salient Features

    • NEW - A “real-world” user's perspective, rather than a designer's perspective—Emphasizes application and implementation over design and development in all topic areas.
    • NEW - Chapter Mini-cases—All derived from actual situations. Each mini-case makes specific reference to each of the key players in the scenario.
    • NEW - Extensive use of graphics and examples—For each concept introduced. Wherever possible, the diagrams contained in each chapter are not only referenced in the body of the text, but are positioned in such a way that they serve as a repeated visual reference for the textual discussion.
    • NEW - Narrative Vignettes—Presents a situation using a fictitious cast of characters to further clarify concepts associated with the process of making a decision.
    • NEW - Questions for Review—Each chapter contains a list of 10 to 20 questions, with sample responses. Each question is phrased in such a manner that a detailed and precise answer can be readily found in the chapter.
    • NEW - Further Discussion—Several questions at the end of each chapter ask for expanded answers on the material presented.