Higher Ed. and Vocational >> Business and Economics >> Management and Organizational Behaviour >> Business Communication

Communication for Business: A practical approach

Communication for Business:   A practical approach

  • Shirley Taylor
  • V. Chandra
  • Author: Shirley Taylor
    • ISBN:9788131727652
    • 10 Digit ISBN:8131727653
    • Price:Rs. 880.00
    • Pages:456
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    The fourth edition of Communication for Business will be helpful to anyone who is working or training to work in a managerial, administrative or secretarial role that demands good communication and business English skills. While retaining all the familiar and popular characteristics from the third edition, the current edition has been modified in the light of current practice. It has also been updated to reflect modern business language as well as communications expectations in today's workplace.

    Table of Content

    1. Business communication basics
    2. Speaking and listening
    3. Non-verbal communication
    4. Use of language
    5. Rules of good writing
    6. Introducing the business letter
    7. Recruitment correspondence
    8. Electronic mail
    9. Other technology-enabled communication
    10. Memos
    11. Reports and proposals
    12. Meetings
    13. Circulars and sales letters
    14. Publicity material
    15. Notices, advertisements and leaflets
    16. Forms and questionnaires
    17. Visual presentation
    18. Reformulating and summarizing
    19. Oral presentation skills

    Salient Features

    A comprehensive textbook, workbook and reference book rolled into one, this book aims to –
    • Stimulate interest in the use of business English so that it can be written more accurately, clearly and concisely.
    • Provide specimen layouts of all business documents.
    • Discuss essential theory on each topic to help develop understanding.
    • Offer a wide range of authentic documents for interest and reference.
    • Supply a variety of assignments to reinforce learning.
    • Help readers to develop confidence and expertise in composing effective business communications.
    • Highlight common errors in spelling and written expressions, to clarify correct use of language.