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Brilliant Business Writing: How to inspire, engage and persuade through words

Brilliant Business Writing:   How to inspire, engage and persuade through words

Author(s):
  • Neil Taylor
  • Author: Neil Taylor
    • ISBN:9788131729236
    • 10 Digit ISBN:8131729230
    • Price:Rs. 369.00
    • Pages:192
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Brilliant Business Writinghas three big themes. It reveals how to: structure your writing so that you get your point across effectively make your language clear and straightforward inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.

    Table of Content

    1. Introduction: the trouble with business writing
    2. Think before you write: finding a structure that works
    3. Learning to speak human: making your language clear
    4. Just add magic: making your writing memorable
    5. Fight the good fight: stopping what will stop you

    Salient Features

    • The book is full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd.
    • Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.
    • Produce business writing people actually want to read
    • Persuade and inspire people, sell more, or get that job
    • Get a distinctive, powerful and engaging writing voice