Higher Ed. and Vocational >> Vocational >> Hospitality, Travel and Tourism Management >> Hospitality & Tourism

Tourism Marketing

Tourism Marketing

  • Devashish Dasgupta
  • Author: Devashish Dasgupta
    • ISBN:9788131731826
    • 10 Digit ISBN:8131731820
    • Price:Rs. 499.00
    • Pages:300
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Tourism industry in India is one of them most profitable industries in the country and contributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. Almost 20 million people are now working in the India's tourism industry. India's tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. According to the latest Tourism Satellite Accounting (TSA) research released by the World Travel and Tourism Council (WTTC) and its strategic partner Accenture, India's travel and tourism industry is expected to generate approximately US$ 275.5 billion by 2018.

    This book is first of its kind in the complete book market. No other book deals with the subject that exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.

    Table of Content

    1. Tourism Market Environment Scanning
    2. Tourist Consumer Behaviour
    3. Customer Value, Loyalty and Satisfaction
    4. Services Marketing Issues in Tourism
    5. Marketing Mix and C’s of Marketing in Tourism
    6. Tourism Life Cycle
    7. Tourist Market Segmentation and Targeting
    8. Differentiation & Positioning in Tourism
    9. Tourism Product Development and Packaging
    10. Tourism Promotional Mix: An Integrated Marketing Communication (IMC) Approach
    11. Destination Branding: Building Brand Equity
    12. Information and Communication Technology and Tourism Marketing
    13. Tourism Marketing: Planning, Implementation & Control - A Holistic Approach
    14. Contemporary Avenues in Tourism

    Salient Features

    • A number of unsung tourist destinations have been discussed in depth throughout the book to give a unique reading experience.
    • Real-life tourist experiences have been recorded and converted into short case lets for discussion as well as for knowledge assimilation (IIM Lucknow as well as students of other institutes have shared their experiences.)
    • A glossary of terminologies as well as a glossary of tourist destinations given at the end of the book.
    • Each chapter is followed by an exhaustive bibliography and discussion questions