Guide to Media Relations
Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media.
Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.
Table of Content
- Plot Your Course: Understanding the Media.
- Cast Your Line: Developing Proactive Media Relations.
- Caught on the Hook: Responding to Media Calls.
- Count the Catch: Dealing with Financial Media.
- Batten Down the Hatches: Handling the Media in a Crisis.
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Salient Features
- The driving force behind the media today is explored—Defines the primary channels of communication.
- How to develop a newsworthy message, how to get to know reporters and attract their interest, and how to effectively use media channels is defined.
- Explanations into why the media covers corporate crises—Provides strategies a company can use to handle the media during crises, and offers tactical advice for dealing with reporters during crises.
- How to prepare for and effectively execute media interviews is discussed.
- How to issue financial news such as quarterly earnings and executive changes, and how to communicate about transformational events such as mergers and acquisitions or restructurings are explained.
- Brief, tangible, and reader-friendly format.
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