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Guide to Media Relations

Guide to Media Relations

Author(s):
  • Irv Schenkler
  • Tony Herrling
  • Author: Irv Schenkler
    • ISBN:9788131756171
    • 10 Digit ISBN:8131756173
    • Price:Rs. 299.00
    • Pages:144
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the media's pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media.

    Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.

    Table of Content

    1. Plot Your Course: Understanding the Media.
    2. Cast Your Line: Developing Proactive Media Relations.
    3. Caught on the Hook: Responding to Media Calls.
    4. Count the Catch: Dealing with Financial Media.
    5. Batten Down the Hatches: Handling the Media in a Crisis.

    Salient Features

    • The driving force behind the media today is explored—Defines the primary channels of communication.
    • How to develop a newsworthy message, how to get to know reporters and attract their interest, and how to effectively use media channels is defined.
    • Explanations into why the media covers corporate crises—Provides strategies a company can use to handle the media during crises, and offers tactical advice for dealing with reporters during crises.
    • How to prepare for and effectively execute media interviews is discussed.
    • How to issue financial news such as quarterly earnings and executive changes, and how to communicate about transformational events such as mergers and acquisitions or restructurings are explained.
    • Brief, tangible, and reader-friendly format.