Higher Ed. and Vocational >> Business and Economics >> Management and Organizational Behaviour >> Business Communication

Guide to Managerial Persuasion and Influence

Guide to Managerial Persuasion and Influence

  • Jane P. Thomas
  • Author: Jane P. Thomas
    • ISBN:9788131756188
    • 10 Digit ISBN:8131756181
    • Price:Rs. 299.00
    • Pages:120
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships, culture, and the context of persuasive communication.

    Table of Content

    1. Develop Your Argument.
    2. Check Your Logic.
    3. Analyze Your Audience.
    4. Motivate Your Audience.
    5. Study the Organization.
    6. Consider the Intercultural Environment.


    Salient Features

    This concise, practical book is written for you if you want to persuade and influence other people in business—how to...
    • Appeal to and motivate different kinds of people
    • Enhance your credibility
    • Develop your working relationships
    • Be influential within an organizational hierarchy
    • Gain compliance and agreement with your ideas
    • Influence superiors, subordinates, and customers
    • Make your points logically
    • Persuade in different organizational or country cultures