Professional >> Trade Business >> General Trade >> Fashion

The Indicus Handbook 2011: Indian Economy, Markets and Consumers

The Indicus Handbook 2011:   Indian Economy, Markets and Consumers

  • Laveesh Bhandari
  • Swati Gupta
  • Author: Laveesh Bhandari
    • ISBN:9788131759431
    • 10 Digit ISBN:8131759431
    • Price:Rs. 469.00
    • Pages:280
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    The Indicus Handbook 2011: Indian Economy, Markets and Consumers is a single-source reference book on the latest data on Indian markets and consumers, and the socio-economic factors driving them. It covers the entire gamut of information on India's economy, infrastructure, state profiles, socio-economic environment, demographic characteristics, income distribution, consumer profiles and market trends.

    With seven chapters covering macro economy, consumer demography, living conditions, emerging sectors, major cities, forecasts for 2020 and profiles of states, this book serves as a quick reference on various aspects of the Indian socio-economic conditions. Pertinent facts and figures, substantiated with graphs and charts presenting the data in a relational format provide interesting insights and make the presentation of facts reader-friendly.

    An objective presentation of data, devoid of views, interpretations and debate, and enriched with critical insights make this handbook valuable for students, research scholars, policymakers, entrepreneurs, as well as advertising and marketing professionals.

    Table of Content

    1. Macro Economy
    2. Consumer Demography, Cities and Villages, and Employment
    3. Living Conditions
    4. Emerging Sectors
    5. Major Cities
    6. India 2020—Forecasts
    7. States Profile
    8. Appendix: Consumer Handbook 2010


    Salient Features