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Research Methods For Business Students

Research Methods For Business Students

  • Mark N.K. Saunders
  • Philip Lewis
  • Author: Mark N.K. Saunders
    • ISBN:9788131761045
    • 10 Digit ISBN:8131761045
    • Price:Rs. 935.00
    • Pages:648
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice' and run-away market leader.

    The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

    Table of Content

    How to use this book
    Guided tour
    1. The nature of business and management research and structure of this book
    2. Formulating and clarifying the research topic
    3. Critically reviewing the literature
    4. Understanding research philosophies and approaches
    5. Formulating the research design
    6. Negotiating access and research ethics
    7. Selecting samples
    8. Using secondary data
    9. Collecting primary data through observation
    10. Collecting primary data using semi-structured, in-depth and group interviews
    11. Collecting primary data using questionnaires
    12. Analysing quantitative data
    13. Analysing qualitative data
    14. Writing and presenting your project report


    Salient Features

    • Case Studies and Focus on Student Research illustrate how student research can be conducted
    • Research in the News and Focus on Management Research give examples of research in both academic and commercial environments
    • Checklists, Questions and “Progressing your Research Project” give practical advice on the step-by-step process of conducting research
    • Guidance on use of SPSS, NVivo and internet searching on the companion website