Professional >> Engineering and Computer Science >> Computer Science >> E-Commerce


The Ultimate Web Marketing Guide

The Ultimate Web Marketing Guide

Author(s):
  • Michael Miller
    • Author: Michael Miller
    • ISBN:9788131766965
    • 10 Digit ISBN:8131766969
    • Price:Rs. 980.00
    • Pages:640
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    The Ultimate Web Marketing Guide is the first book that brings together everything entrepreneurs and marketers need to know about web, online, mobile, and social marketing! This definitive, up-to-the-minute reference will help you choose the right goals, media, and tools...plan, execute, measure, and optimize your online activities...integrate online and traditional marketing into one coherent program...avoid costly mistakes and drive more value faster. Michael Miller covers every topic you care about: SEO, SEM, pay-per-click, iPhone and Android mobile marketing, web analytics, Facebook, Twitter, YouTube, “PR 2.0,” email, podcasts, blogs, and a whole lot more. This is all brand-new content: 100% up-to-date, 100% practical, and 100% indispensable!

    Table of Content

    Introduction
    Part I: Web Marketing
    1. Revisiting Marketing Fundamentals
    2. Understanding the Components of Web Marketing
    Part II: Planning Your Online Activities
    1. Balancing and Budgeting Online Activities
    2. Integrating Online and Traditional Marketing
    3. Online Research and Analysis
    4. Creating a Web Marketing Plan
    Part III: Website Presence
    1. Designing an Effective Website
    2. Creating an Ecommerce Website
    3. Tracking Website Analytics
    Part IV: Search Engine Marketing
    1. Understanding Search Engine Marketing
    2. Essential Search Engine Optimization
    3. Advanced SEO Techniques
    4. Tracking Search Performance
    Part V: Online Advertising
    1. Understanding Online Advertising
    2. Pay-per-Click Advertising
    3. Display Advertising
    4. Tracking Ad Performance
    Part VI: Email Marketing
    1. Understanding Email Marketing
    2. Building Email Mailing Lists
    3. Developing an Email Marketing Campaign
    4. Tracking Email Marketing Performance
    Part VII: Blog Marketing
    1. Understanding Blog Marketing
    2. Creating a Company or Product Blog
    3. Marketing to the Blogosphere
    4. Tracking Blog Marketing Performance
    Part VIII: Social Media Marketing
    1. Understanding Social Media
    2. Participating in Social Networking
    3. Marketing on Facebook, MySpace, and Twitter
    4. Tracking Social Media Marketing Performance
    Part IX: Online PR
    1. Understanding Online PR
    2. Developing New Sources and Techniques
    3. Creating an Online Press Room
    4. Tracking Online PR Performance
    Part X: Multimedia Marketing
    1. Understanding Multimedia Marketing
    2. Podcast Marketing
    3. Video Marketing
    4. Tracking Multimedia Marketing Performance
    Part XI: Mobile Marketing
    1. Understanding Mobile Marketing
    2. Designing a Mobile-Friendly Website
    3. Advertising on Mobile Devices
    4. Marketing via Mobile Apps
    5. Tracking Mobile Marketing Performance
    Part XII: Online Marketing Management
    1. Managing Your Web Marketing Activities
    2. Looking to the Future

    A Glossary
    Index

    Salient Features

    • Entirely original content - not a compilation of previously published material
    • Covers SEO, pay-per-click, mobile marketing, social media, "PR 2.0", analytics, email, blog marketing, multimedia, and much more
    • Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy - and measure the results