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Cases in Corporate Strategy

Cases in Corporate Strategy

  • Dileep Saptarshi
  • Jairaj Kochavara
  • Author: Dileep Saptarshi
    • ISBN:9788131774205
    • 10 Digit ISBN:8131774201
    • Price:Rs. 359.00
    • Pages:168
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    The book traces the stories of ten Indian Companies which started out as small ventures and have grown into large corporations. They cover a wide spectrum of industry including steel, pharmaceuticals, alternate energy (engineering), information technology, FMCG, packaging, sugar, cut flower and, Food and Beverages.

    These companies cater to domestic as well as international markets and have resorted to exciting strategies to reach their pre-eminent positions. Moreover, the ten companies have faced difficult obstacles including global slowdowns and come out victorious.

    Video Link: https://www.youtube.com/watch?v=Q17DWORae0c

    Table of Content

    • Mastek: Consistently Riding ';The Third Wave'
    • Karuturi Global Limited: Rosy Roti
    • Essel Propack: The Packaging King
    • JSW's Sajjan Jindal--Steel King Racing to the Top
    • Glenmark's Unique R&D Strategy
    • Emami Limited: The Home-Grown FMCG Warrior
    • Tulsi Tanti: Reviving Suzlon Energy Ltd
    • Rasna's Piruz Khambatta: The Homegrown Powdered Beverage King
    • Shree Renuka Sugars Limited : Narendra Murukambi the Turnaround Wizard
    • Marico: Growth through Strategic Innovation and Diversification

    Salient Features

    • Covers Outstanding Indian companies
    • Includes online video interviews of the CEOs
    • Provides the user with current corporate data
    • Explains various innovative strategies for success