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Managerial Economics

Managerial Economics

  • Dr. Vanita Agarwal
  • Author: Dr. Vanita Agarwal
    • ISBN:9788131775622
    • 10 Digit ISBN:8131775623
    • Price:Rs. 655.00
    • Pages:560
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    It is increasingly being recognized that teaching economics helps business students better appreciate and envisage the economic forces that shape decisions in the real business world besides developing and strengthening the overall analytical talent of the students.

    Business schools, both at undergraduate and postgraduate levels, worldwide and in India now ensure that students undertake suitable courses in economics. The purpose of teaching Managerial Economics is to equip business students with the ability to deliberate logically and critically the challenging process of framing business strategies later on in their careers. This book caters to these needs in the Indian context in a detailed manner.


    Table of Content

    1. An Introduction to Managerial Economics: Nature and Scope
    2. Objectives of a Business Firm, Decision Rules and the Process of Optimization
    3. Demand, Elasticity of Demand and Elasticity of Supply
    4. Demand Forecasting
    5. Cardinal Utility Approach
    6. Ordinal Utility Approach: Indifference Curve Theory and Its Applications
    7. Revealed Preference Theory
    8. Production Function
    9. Cost Function
    10. Perfect Competition
    11. Monopoly and Monopolistic Competition
    12. Oligopoly
    13. Capital Budgeting and the Decision to Invest
    14. Wages
    15. National Income
    16. The Classical Model of Income Determination
    17. The Keynesian Model of Income Determination in a Two Sector Economy, Shifts in the Aggregate Demand and the Multiplier
    18. The Keynesian Model of Income Determination in a Three Sector Economy and Four Sector Economy
    19. The IS-LM Model for a Two Sector Economy
    20. Theories of Investment Spending
    21. Economic Growth, Business Cycles and Stabilization policy
    22. The Theory of International Trade, Trade Policy and Foreign Exchange 
    23. Balance of Payments and the International Monetary System
    24. Monetary Policy and Fiscal Policy
    25. Commercial Banks

    Salient Features

    • Definitions of Important Concepts: In every chapter the definitions are given in margin boxes making it simpler for the student to review and learn these important concepts.
    • ';For your information' (FYI) Boxes: In every chapter there are some FYI boxes which contain interesting features and supplementary material relevant to the chapter for some additional information.
    •  RECAP at the End of Every Section: At the end of each section in very chapter a recap has been given the purpose of which is to assist the student in recapitulating and reviewing the text discussed
    • ';True or False Questions' along with answers and review questions at the end of each chapter
    • Chapter Summary: Each chapter has at its end a brief summary of the entire chapter which is especially useful during examinations for a quick recollection of the chapter.
    • Online Resources: PowerPoint presentations and instructor's resources are provided for all the chapters in the website