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Marketing Issues in SMEs: Cases from India

Marketing Issues in SMEs:   Cases from India

  • Neeraj Pandey
  • Gaganpreet Singh
  • Author: Neeraj Pandey
    • ISBN:9788131785058
    • 10 Digit ISBN:813178505X
    • Price:Rs. 515.00
    • Pages:160
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.

    Table of Content

    1. NOVA Bicycle Industries: The Diversification Puzzle
    2. Rakesh Chemicals (P) Ltd: The Pricing Muddle
    3. Cheers Food and Beverages
    4. Bookshells. Com: Issues in Product Management
    5. Bharat International
    6. Allumez Infotech: Social Marketing Approach to Business
    7. Moniba Pumps: A Sales Enigma
    8. Jawand Sons: The Domestic Market Entry
    9. Prodigy Recruitment Consultants: Managing Brand Extensions
    10. Gilltech Phyto World: The Marketing Strategy


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