Higher Ed. and Vocational >> Business and Economics >> Management and Organizational Behaviour >> Event Management

Event Management

Event Management

  • Lynn Van Der Wagen
  • Brenda R. Carlos
  • Author: Lynn Van Der Wagen
    • ISBN:9788177580655
    • 10 Digit ISBN:8177580655
    • Price:Rs. 880.00
    • Pages:308
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    For courses in Meeting, Event, Exposition and Convention Planning and Management for hospitality or business students.

    Event Management is packed full of “true to life” examples of events across the nation—illustrating all the skills needed to become a successful event manager. From this book students will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.

    Table of Content

    1. Introduction to Event Management.
    2. Concept and Design.
    3. Feasibility.
    4. Legal Compliance.
    5. Marketing.
    6. Promotion.
    7. Financial Management.
    8. Risk Management.
    9. Planning.
    10. Protocol.
    11. Staging.
    12. Staffing.
    13. Leadership.
    14. Operations and Logistics.
    15. Safety and Security.
    16. Crowd Management and Evacuation.
    17. Monitoring, Control and Evaluation.
    18. Careers in a Changing Environment.
    • Appendix 1. Supplementary Internet Links.
    • Appendix 2. Event Proposal.
    • Appendix 3. Professional Associations.
    • Appendix 4. Education Programs.
    • Bibliography.
    • Index.

    Salient Features

    • Comprehensive Coverage.
    • True-to-life examples and photographs—Of a wide variety of successful, as well as unsuccessful events from across the nation.
    • Student Development Activities—At the end of each chapter.
    • Case Study—For each chapter.
    • Links—At the end of every chapter, a list of links to added information that support the principles and ideas presented in that chapter.