Higher Ed. and Vocational >> Business and Economics >> IT and Management Information Systems >> E-Commerce


Electronic Commerce: A Managers Guide

Electronic Commerce:   A Managers Guide

Author(s):
  • Ravi Kalakota
  • Andrew B. Whinston
  • Author: Ravi Kalakota
    • ISBN:9788177583168
    • 10 Digit ISBN:8177583166
    • Price:Rs. 779.00
    • Pages:448
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals and users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-death approach to a very important business subject, with insightful examples to show how ideas have been put into practice.

    Table of Content

    1. Introduction to Electronic Commerce
    2. The Internet and the Access Provider Industry
    3. World Wide Web-Applications
    4. World Wide Web-Concepts and Technology
    5. Firewalls and Transaction Security
    6. Electronic Payment Systems
    7. Electronic Commerce and Banking
    8. Electronic Commerce and Retailing
    9. Electronic Commerce and Online Publishing
    10. Intranets and Supply-Chain Management
    11. Intranets and Customer Asset Management
    12. Intranets and Manufacturing
    13. Intranets and Corporate Finance

    Salient Features

    • Provides a clear overview of what electronic commerce is all about
    • Specifies the business uses and technology directions of the World Wide Web
    • Clarifies management issues facing Internet Service Providers
    • Explains firewalls, transaction security, and electronic payment methods
    • Describe electronic commerce applications and challenges in banking, retailing and publishing
    • Covers electronic commerce applications internally within the corporation—supply-chain management, manufacturing and finance