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Managerial Economics, 4/e

Managerial Economics, 4/e

Author(s):
  • H. Craig Petersen
  • W. Cris Lewis
  • Sudhir K. Jain
    • Author: H. Craig Petersen
    • ISBN:9788177583861
    • 10 Digit ISBN:8177583867
    • Price:Rs. 920.00
    • Pages:640
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions.



    With this book, students will not only receive a complete and rigorous introduction to the basic principles of microeconomics, but also learn how the application of economic theory can improve decision making.

    Table of Content

    PART I: GETTING STARTED
    1. Introduction to Managerial Economics
    2. Basic Training
    PART II: DEMAND
    1. Demand Theory and Analysis
    2. Regression Techniques and Demand Estimation
    3. Business and Economic Forecasting
    PART III: PRODUCTION AND COSTS
    1. Production Theory and Analysis
    2. Cost Theory and Analysis
    3. Linear Programming
    PART IV: MARKET STRUCTURE
    1. Perfect Competition and Monopoly
    2. Monopolistic Competition, Oligopoly, and Barriers to Entry
    3. Game Theory and Strategic Behavior
    PART V: PRICING DECISIONS
    1. Pricing of Goods and Services
    2. Pricing and Employment of Inputs
    PART VI: RISK AND CAPITAL BUDGETING
    1. Risk and Decision Making
    2. Capital Budgeting
    PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY AND TAXATION
    1. Technological Change in a Global Economy
    2. Locating the Firm in a Global Economy
    3. Taxes and Decision Making

    Salient Features

    • Includes a major new section on managing risk—including insurance, diversification, and hedging
    • Includes a number of new case-examples drawn from actual experiences
    • Adds an appendix on consumer choice theory to complement the material on demand theory and analysis
    • Contains an optimal mix of Indian and international cases
    • Contains new Indian-data based exercises
    • Includes computer based exercises
    • Includes new topics on "autocorrelation