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Retail Marketing Management, 2/e

Retail Marketing Management, 2/e

Author(s):
  • David Gilbert
    • Author: David Gilbert
    • ISBN:9788177588255
    • 10 Digit ISBN:8177588257
    • Price:Rs. 699.00
    • Pages:470
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.



    This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.

    Table of Content

    1. An Introduction to retailing as an activity
    2. An introduction to retail marketing
    3. Consumer behaviour and retail operations
    4. The management of service and quality in retailing
    5. The retail marketing mix and product
    6. Merchandise Management
    7. Retail pricing
    8. Retail promotion
    9. Retail logistics and distribution
    10. Methods and approaches to retail marketing planning
    11. Retail location strategies and decisions
    12. The management of a retail brand
    13. The applications of It to retail marketing
    14. Consumerism and ethics in retailing
    15. International retailing
    16. The future of retailing

    Salient Features

    • Greater coverage of Marketing Planning – chapter now split into two to allow greater coverage and keep in-line with recent developments in this field.
    • Floor plan illustrations and more visual tools utilized expanding the understanding of the theory.
    • Web references at the end of each Chapter, and further suggested reading.
    • A clear and accessible writing style.
    • Learning objectives, illustrations, examples, mini case studies and revised revision questions.
    • A coherent structure, which provides a logical overview of the development of a retail marketing management strategy.