Table of Content

1. The Nature of International Business
2. The European Union
3. East Europe
4. Beyond Europe
5. Cultural Influences
6. The International Economic Environment
7. Competition, Privatisation and Deregulation
8. The International Political and Legal Environments
9. The Multinational Company
10. Direct Foreign Investment
11. International Technology Transfer
12. International Logistics and Distribution
13. Organisation of International Business
14. International Operations Management
15. International Financial Management
16. Market Entry
17. International Marketing
18. Law and Ethics of Advertising
19. Planning and Executing an Advertising
20. International Human Resources Management
21. Strategies for International Business
22. Planning and Control of International Operations

Salient Features

• The implications of West European economic and political integration
• The prospects and problems posed by East European countries
• Theories of international trade, financial management and investment
• National and supranational control of multinationals
• Competition, privatisation and deregulation of industry and trade
• Market entry strategies and techniques
• International employee relations and the management of expatriate staff.
• An extensive bibliography and exercises are provided.