Higher Ed. and Vocational >> Business and Economics >> Management and Organizational Behaviour >> International Business

International Business, 2/e

International Business,  2/e

  • Roger Bennett
  • Author: Roger Bennett
    • ISBN:9788177589238
    • 10 Digit ISBN:8177589237
    • Price:Rs. 835.00
    • Pages:416
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum.

    International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.

    Table of Content

    1. The Nature of International Business
    2. The European Union
    3. East Europe
    4. Beyond Europe
    5. Cultural Influences
    6. The International Economic Environment
    7. Competition, Privatisation and Deregulation
    8. The International Political and Legal Environments
    9. The Multinational Company
    10. Direct Foreign Investment
    11. International Technology Transfer
    12. International Logistics and Distribution
    13. Organisation of International Business
    14. International Operations Management
    15. International Financial Management
    16. Market Entry
    17. International Marketing
    18. Law and Ethics of Advertising
    19. Planning and Executing an Advertising
    20. International Human Resources Management
    21. Strategies for International Business
    22. Planning and Control of International Operations

    Salient Features

    • The implications of West European economic and political integration
    • The prospects and problems posed by East European countries
    • Theories of international trade, financial management and investment
    • National and supranational control of multinationals
    • Competition, privatisation and deregulation of industry and trade
    • Market entry strategies and techniques
    • International employee relations and the management of expatriate staff.
    • An extensive bibliography and exercises are provided.