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E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5/e

E-Business and E-Commerce Management:  Strategy, Implementation and Practice,  5/e

  • Dave Chaffey
  • Author: Dave Chaffey
    • ISBN:9789332511170
    • 10 Digit ISBN:9332511179
    • Price:Rs. 1045.00
    • Pages:768
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

    Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

    Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


    Table of Content

    1. Introduction to e-business and e-commerce
    2. E-commerce fundamentals
    3. E-business infrastructure
    4. E-environment
    5. E-business strategy
    6. Supply chain management
    7. E-procurement
    8. E-marketing
    9. Customer relationship management
    10. Change management
    11. Analysis and design
    12. Implementation and maintenance

    Salient Features

    • Brings the most up-to-date academic thinking and professional practice together in one place, covering all aspects of e-business.

    • Range of features to help students learn effectively including margin definitions, international case studies, activities and web links.

    • In-depth case studies on a range of organizations in both the public and private sectors, from start-ups to global companies such as Google and Face book.

    • Exemplary teaching and learning package saves lecturers time and help students learn.