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Technical Communication: Process and Product, 8/e

Technical Communication:  Process and Product,  8/e

Author(s):
  • Sharon J. Gerson
  • Author: Sharon J. Gerson
    • ISBN:9789332518599
    • 10 Digit ISBN:9332518599
    • Price:Rs. 1130.00
    • Pages:704
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Technical Communication: Process and Product, 8e by Sharon J. Gerson and Steven M. Gerson, provides a proven, complete methodology that emphasizes the writing process and shows how it applies to both oral and written communication. With an emphasis on real people and their technical communication, it provides complete coverage of communication channels, ethics, and technological advances. This edition includes information on dispersed teams, collaboration tools, listening skills, and social networking. Using before/after documents, authentic writing samples and skill-building assignments, the book provides a balance of how-to instruction with real-world modeling to address the needs of an evolving workplace

     

    Table of Content

    Chapter 1: An Introduction To Technical Communication
    Chapter 2: The Communication Process
    Chapter 3: Objectives In Technical Communication
    Chapter 4: Audience Recognition
    Chapter 5: Research
    Chapter 6: Routine Correspondence
    Chapter 7: Social Media
    Chapter 8: The Job Search
    Chapter 9: Document Design  
    Chapter 10: Using Visual Aids  
    Chapter 11: Communicating To Persuade
    Chapter 12: Technical Descriptions And Process Analyses
    Chapter 13: Instructions, User Manuals, And Standard Operating Procedures
    Chapter 14: Web Sites And Online Help
    Chapter 15: Short, Informal Reports
    Chapter 16: Long, Formal Reports
    Chapter 17: Proposals
    Chapter 18: Oral Presentations
    Appendix A: Grammar, Punctuation, Mechanics, And Spelling
    Appendix B: Parenthetical Source Citations And Documentation
    Appendix C: Letter Formats
     

    Salient Features

    • A proven, complete writing methodology that emphasizes the writing process—and shows how it applies to both oral and written communication
    • An emphasis on real people and their writing challenges and experiences—see Communication at Work scenarios, Spotlights, and the Writing Process at Work.
    • Numerous example-driven features, including the following
     o Frequently Asked Question boxes—provide answers to some of the most pressing concerns.
     o Technology Tips—show students how to use Microsoft 2010.
     o Dot Com Updates —direct students to useful web sites and online resources.
     o Checklists—guide students through the revision stage of their writing.
     o Real-world examples with callouts—show students illustrations of authentic documents.
     o Before/after examples—provide actual documents written by real businesspeople before and after revision.
     o Documents for different audiences—include examples of documents written for lay, low-tech and high-tech audiences.
    • A variety of skill-building assignments, including
     o Individual and Collaborative Activities
     o Case Studies
     o Individual and Team Projects
     o Problem-Solving Think Pieces
     o Web Workshops