This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Part 1 Starting the Process
1 Why Plan?
Part 2 What to Do Before the Business Plan is Written
2 Developing and Screening Business Ideas
3 Feasibility Analysis
Part 3 Preparing a Business Plan
4 Introductory Material, Executive Summary, and
Description of the Business
5 Industry Analysis
6 Market Analysis
7 Marketing Plan
8 Management Team and Company Structure
9 Operations Plan and Product (or Service) Design and
10 Financial Projections
Part 4 Presenting the Business Plan
11 Presenting the Plan With Confidence
Focus on the "Front End" of the Entrepreneurial Process
•Identifying a business idea
•Screening the idea to determine preliminary feasibility
•Conducting a feasibility analysis
•Writing the plan
Feasibility Analysis Worksheets
Two worksheets are included to help students work through the feasibility analysis process. The worksheets include:
•First Screen — Helps determine the preliminary feasibility of a business idea.
•Feasibility Analysis — Contains a full analysis, which is much more comprehensive.
Sample Business Plan
Presenting a Business Plan
Business Plan Insight Boxed Feature