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Preparing Effective Business Plans: An Entrepreneurial Approach

Preparing Effective Business Plans:   An Entrepreneurial Approach

  • Bruce R. Barringer
  • Author: Bruce R. Barringer
    • ISBN:9789332536593
    • 10 Digit ISBN:9332536597
    • Price:Rs. 479.00
    • Pages:266
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

    Table of Content

    Part 1    Starting the Process
    1 Why Plan?

    Part 2    What to Do Before the Business Plan is Written

    2   Developing and Screening Business Ideas
    3   Feasibility Analysis

    Part 3    Preparing a Business Plan

    4   Introductory Material, Executive Summary, and
    Description of the Business
    5   Industry Analysis
    6   Market Analysis
    7   Marketing Plan
    8   Management Team and Company Structure
    9   Operations Plan and Product (or Service) Design and
    Development Plan
    10   Financial Projections

    Part 4    Presenting the Business Plan
    11   Presenting the Plan With Confidence

    Salient Features

    Focus on the "Front End" of the Entrepreneurial Process

    •Identifying a business idea
    •Screening the idea to determine preliminary feasibility
    •Conducting a feasibility analysis
    •Writing the plan

    Feasibility Analysis Worksheets

    Two worksheets are included to help students work through the feasibility analysis process. The worksheets include:
    •First Screen — Helps determine the preliminary feasibility of a business idea.
    •Feasibility Analysis — Contains a full analysis, which is much more comprehensive.

    Sample Business Plan
    Presenting a Business Plan
    Business Plan Insight Boxed Feature