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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

Small Town Rules:   How Big Brands and Small Businesses Can Prosper in a Connected Economy

  • Barry J Moltz
  • Author: Barry J Moltz
    • ISBN:9789332539426
    • 10 Digit ISBN:9332539421
    • Price:Rs. 349.00
    • Pages:224
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to:

    &bull Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do

    &bull Use "small town entrepreneur secrets" for coping with limited access to people and capital

    &bull Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage

    &bull Interact with customers on a more human scale, no matter how big you are

    &bull Rediscover your company's local roots, and more


    Table of Content

    Chapter 1  Surviving Difficult Economic Times for the Big and Small    
    Chapter 2  The New Normal: Profiting When Resources Are Limited   
    Chapter 3  Adapting to the New Economic Realities of Self-Reliance   
    Chapter 4  Adapting to the "Anywhere, Anywhen" Business World   
    Chapter 5  Forget Advertising: Learn Customer-Driven Communication   
    Chapter 6  How Big Brands and Small Businesses Are Thinking and Acting Small   
    Chapter 7  Going Local, Even When You Are Big   
    Appendix A  Resources for Implementing the Small Town Rules  
    Appendix B  Business Ideas Inspired by the Small Town Rules    
    Afterword: The Small Town Rules    

    Salient Features

    • Learn hard-won secrets of small-town entrepreneurs that can make your "big" or "urban" business far more competitive
    • Compete more successfully on a human scale, now that reputation is everything (and traditional advertising is nothing)
    • Manage tough resource limitations and business cycles the way successful small-town companies have for centuries