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Brilliant Social Media: How to start, refine and improve your social business media strategy

Brilliant Social Media:   How to start, refine and improve your social business media strategy

Author(s):
  • Adam Gray
  • Author: Adam Gray
    • ISBN:9789332540996
    • 10 Digit ISBN:9332540993
    • Price:Rs. 469.00
    • Pages:280
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.


     Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results.


    Many businesses know that social media is important - but they either haven't made a start or are dabbling without a proper strategy in place. It's easy to feel overwhelmed by the task - how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks?

     

    Table of Content

    Publisher's acknowledgements

    About the author

    About the book (go on, read me)

    Introduction - embracing change

    Chapter 1: Setting the scene - how marketing used to work

    Part 1 - Why social media works for business

    Chapter 2: The problem with traditional marketing

    Chapter 3: Why social media is the marketing of the future

    Chapter 4: Overarching principles that you must remember

    Chapter 5: Getting started

    Part 2 - Choosing and using platforms

    Chapter 6: Selecting the right social media platforms

    Chapter 7: LinkedIn

    Chapter 8: Facebook

    Chapter 9: Twitter

    Chapter 10: Google+

    Chapter 11: YouTube

    Chapter 12: The best of the rest: Flickr/Picassa/Pinterest

    Part 3 - Making social media work harder

    Chapter 13: Tools to better manage your social media accounts

    Chapter 14: How to measure your success in social media

    Chapter 15: Refining your presence

    Chapter 16: Social media monitoring

    Chapter 17: Other things you need to know

    Chapter 18: Understanding and managing risks

    Chapter 19: How to build social media into the rest of your marketing

     

    Conclusion

    Glossary
    Index
     

    Salient Features