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Strategic Management: A Competitive Advantage Approach, Concepts & Cases

Strategic Management: A Competitive Advantage Approach, Concepts & Cases

Author(s):
  • Fred R. David
  • Author: Fred R. David
    • ISBN:9789332548930
    • 10 Digit ISBN:9332548935
    • Price:Rs. 929.00
    • Pages:664
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

     

    The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.


    New to the edition:

    &bull Chapter 10: Business Ethics, Social Responsibility, and Environmental Sustainability and Chapter 11: Global and International Issues expanded by 30 percent to include new coverage of cultural and conceptual strategic-management differences across countries, ethics, workplace romance and sustainability etc. 

    &bull A brand new Cohesion Case on PepsiCo, Inc. (2013) provided. Students can apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance of Learning Exercises.

    &bull Fifty percent new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts

    &bull A boxed at the beginning of each chapter showcasing a company doing strategic management exceptionally well

    &bull New examples in all the chapters

    &bull New narrative on strategic management theory and concepts in every chapter

    &bull On an average, 15 new review questions provided at the end of each chapter

    &bull 22 brand new colour photographs to further illustrate "the practice of strategic management"

    &bull New research and theories of influential thinkers include at the end of each chapter

    &bull Every sentence and paragraph scrutinized, modified, clarified, d, streamlined, updated, and improved to enhance the content and presentation

    &bull New Indian case studies added to make it more useful for the Indian readers

     

     

    Table of Content


    I. Overview of Strategic Management
    1. The Nature of Strategic Management
    THE COHESION CASE: PEPSICO, INC. — 2013
     
    II. Strategy Formulation
    2. The Business Vision and Mission
    3. The External Assessment
    4. The Internal Assessment
    5. Strategies in Action
    6. Strategy Analysis and Choice
     
    III. Strategy Implementation
    7. Implementing Strategies: Management and Operations Issues
    8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
     
    IV. Strategy Evaluation
    9. Strategy Review, Evaluation, and Control
     
    V. Key Strategic-Management Topics
    10. Business Ethics/Social Responsibility/Environmental Sustainability
    11. Global/International Issues
     
    VI. Strategic-Management Case Analysis
    How to Prepare and Present a Case Analysis
    Name Index
    Subject Index

     

    Salient Features

    Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivalled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
     
    The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

    New to the edition:
    • Chapter 10: Business Ethics, Social Responsibility, and Environmental Sustainability and Chapter 11: Global and International Issues expanded by 30 percent to include new coverage of cultural and conceptual strategic-management differences across countries, ethics, workplace romance and sustainability etc. 
    • A brand new Cohesion Case on PepsiCo, Inc. (2013) provided. Students can apply strategy concepts to PepsiCo at the end of each chapter through brand new Assurance of Learning Exercises.
    • Fifty percent new or improved Assurance of Learning Exercises at the end of all chapters to apply chapter concepts
    • A boxed insert at the beginning of each chapter showcasing a company doing strategic management exceptionally well
    • New examples in all the chapters
    • New narrative on strategic management theory and concepts in every chapter
    • On an average, 15 new review questions provided at the end of each chapter
    • 22 brand new colour photographs to further illustrate "the practice of strategic management"
    • New research and theories of influential thinkers include at the end of each chapter
    • Every sentence and paragraph scrutinized, modified, clarified, deleted, streamlined, updated, and improved to enhance the content and presentation
    • New Indian case studies added to make it more useful for the Indian readers