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Essentials of Strategic Management

Essentials of Strategic Management

  • J. David Hunger
  • Author: J. David Hunger
    • ISBN:9789332550094
    • 10 Digit ISBN:9332550093
    • Price:Rs. 409.00
    • Pages:208
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

    This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.


    Table of Content

    Part 1: Introduction to Strategic Management
    Chapter 1: Basic Concepts of Strategic Management
    Chapter 2: Corporate Governance, Ethics, and Social Responsibility
    Part 2: Scanning the Environment
    Chapter 3: Environmental Scanning and Industry Analysis
    Chapter 4: Internal Scanning: Organizational Analysis
    Part 3: Strategy Formulation
    Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
    Chapter 6: Strategy Formulation: Corporate Strategy
    Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
    Part 4: Strategy Implementation and Control
    Chapter 8: Strategy Implementation: Organizing for Action
    Chapter 9: Strategy Implementation: Staffing and Leading
    Chapter 10: Evaluation and Control
    Part 5: Introduction to Case Analysis
    Chapter 11: Suggestions for Case Analysis

    Appendix A: Suggested Techniques for Case Analysis and Presentation
    Appendix B: Resources for Case Research
    Appendix C: Strategic Audit of a Corporation

    Salient Features

    • Provide an accessible organization of information:
    * The Strategic Decision-making Model—based on the underlying processes of environmental scanning, strategy formulation, strategy implementation, and evaluation and control—is presented in chapter 1 and provides an integrated framework for readers to follow throughout the book.
    * The Resource-based View of the Firm (including Barney's VRIO framework) is presented in chapter 4 and serves as a foundation for organizational analysis. Sections on business models and value chain analysis are also used to assess a company's strengths and weaknesses and to identify core and distinctive competencies.
    • Make learning and studying easier:
    * Chapter opening vignettes appear at the beginning of each chapter where they help illustrate the coming material and reinforce the concepts that have already been discussed.
    * Every chapter also concludes with a list of key terms and aset of discussion questions—useful for studying purposes and for assessing knowledge before moving on to the next chapter.

    • NEW! Stay on the cutting-edge: The fifth edition addresses many new topics, and includes updated data and illustrations. Examples of new material include:
    * Contrasting the agency theory with the stewardship theory.
    * Increased material on sustainability and moral relativism.
    * PESTEL analysis has been added to environment scanning.
    * A discussion of brands has been added to the material on marketing resources.
    * Open innovation has been added to the discussion of R&D strategy.