Higher Ed. and Vocational >> Business and Economics >> Marketing >> Marketing


Marketing,that works in India

Marketing,that works in India

Author(s):
  • Y L R Moorthi
    • Author: Y L R Moorthi
    • ISBN:9789332551527
    • 10 Digit ISBN:9332551529
    • Price:Rs. 460.00
    • Pages:256
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

     



    • Common sense in marketing converted to theory

    • not rigorous theory for journals, but theory that works

    • an output of decades of engaging with the corporate world

    • a peep into the exciting marketing universe of India


     


     

    Table of Content

    PART I Marketing Consumer Products
    1. 1. Strategy
    2. 2. Tactics
    3. 3. Product
    4. 4. Price
    5. 5. Distribution
    6. 6. Consumer
    7. 7. Marketing Research
    PART II Consumer Durables
    8. 8. Basics
    9. 9. Consumers
    10. 10. Product
    11. 11. Price
    12. 12. Service
    13. 13. Influencers
    14. 14. Word-of-Mouth
    15. 15. Distribution
    16. 16. Competition
    PART III Marketing Services
    17. Basics
    18. Customer
    19. Price
    20. Strategy
    PART IV Business-to-Business Marketing
    21. Basics
    22. Product
    23. Technology
    24. Customer
    25. Pricing
    26. Branding
    27. Strategy
    PART V Marketing—Information Technology
    28. Major Indian IT Service Companies
    29. Medium-sized IT Companies
    30. Emerging Companies

     

    Salient Features