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Entrepreneurship: Successfully Launching New Ventures, 4/e

Entrepreneurship:  Successfully Launching New Ventures,  4/e

Author(s):
  • Bruce R. Barringer
  • Author: Bruce R. Barringer
    • ISBN:9789332555587
    • 10 Digit ISBN:9332555583
    • Price:Rs. 759.00
    • Pages:592
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    For undergraduate courses in Entrepreneurship and New Venture Creation.


    Inspirational and informative—introduce students to the process of entrepreneurial success.


    There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures-the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

    Table of Content

    Part 1: Decision to Become an Entrepreneur
    Chapter 1: Introduction to Entrepreneurship
    Part 2: Developing Successful Business Ideas
    Chapter 2: Recognizing Opportunities and Generating Ideas
    Chapter 3: Feasibility Analysis
    Chapter 4: Writing a Business Plan
    Chapter 5: Industry and Competitor Analysis
    Chapter 6: Developing an Effective Business Model
    Part 3: Moving from an Idea to an Entrepreneurial Firm
    Chapter 7: Preparing the Proper Ethical and Legal Foundation
    Chapter 8: Assessing a New Venture's Financial Strength and Viability
    Chapter 9: Building a New-Venture Team
    Chapter 10: Getting Financing or Funding
    Part 4: Managing and Growing an Entrepreneurial Firm
    Chapter 11: Unique Marketing Issues
    Chapter 12: The Importance of Intellectual Property
    Chapter 13: Preparing for and Evaluating the Challenges of Growth
    Chapter 14: Strategies for Firm Growth
    Chapter 15: Franchising

    Salient Features

    For undergraduate courses in Entrepreneurship and New Venture Creation.

    Inspirational and informative-introduce students to the process of entrepreneurial success.

    There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures—the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

    Preaching the three P's!
    Passion-A lack of belief and fire for a budding enterprise is the quickest route to failure. This text encourages the notion that having passion is step number one.
    Persistence-Turning a spark into a flame takes more than gusto; it also takes persistence. Barringer/Ireland explains to students that when roadblocks arise, and they will, using persistence to stay focused is a necessity.
    Planning-Entrepreneurial ventures struggle or fail when the original idea is flawed and/or poorly considered. To help students avoid possible business failure, this text places special emphasis on the carefully planned beginnings of the entrepreneurial process.