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Essential Economics for Business

Essential Economics for Business

Author(s):
  • John Sloman
  • Elizabeth Jones
    • Author: John Sloman
    • ISBN:9789353067014
    • 10 Digit ISBN:9353067014
    • Price:Rs. 600.00
    • Pages:384
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Using up-to-date case studies the 5th edition examines everything from the impact of the financial crisis and the effects of the Brexit vote in the UK, to popular distrust of globalisation and the operation of specific businesses to illustrate how economic theory relates to real business issues."

    Table of Content

     "1.   Business and the economic environment
    2. The working of competitive markets
    3. Demand and the consumer
    4. Supply decisions in a perfectly competitive market
    5. Pricing and output decisions in imperfectly competitive markets
    6. Business growth and strategy
    7. Multinational corporations and business strategy in a global economy
    8. Labour and employment
    9. Government, the firm and the market
    10.  The economy and business activity
    11.   National macroeconomic policy
    12.   The global trading environment
    13.   The global financial environment
    "

    Salient Features