Higher Ed. and Vocational >> Business and Economics >> Management >> Management


"Exploring Strategy: Text and Cases

"Exploring Strategy: Text and Cases

Author(s):
  • Gerry Johnson
  • Kevan Scholes
  • Richard Whittington
  • Patrick Regnér
  • Duncan Angwin
  • Author: Gerry Johnson
    • ISBN:9789353067960
    • 10 Digit ISBN:9353067960
    • Price:Rs. 995.00
    • Pages:832
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Be the first to rate the book !!

    With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

    Table of Content

    Chapter 1: Introducing Strategy Chapter 2: Macro Environmental Analysis Chapter 3: Industry and Sector Analysis Chapter 4: Resources and Capabilities Chapter 5: Stakeholders and Governance Chapter 6: History and Culture Chapter 7: Business Strategy and models Chapter 8: Corporate Strategy and Diversification Chapter 9: International Strategy Chapter 10: Entrepreneurship and Innovation Chapter 11: Mergers, Acquisitions and Alliances Chapter 12: Strategy in Action Chapter 13: Strategy Development Processes Chapter 14: Organizing and Strategy Chapter 15: Leadership and Strategic Change Chapter 16: The Practice of Strategy

    Salient Features

    Learning outcomes Illustrations Case examples Thinking Differently' boxes Part commentaries