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Digital Marketing Analytics

Digital Marketing Analytics

Author(s):
  • Chuck Hemann
  • Ken Barclay
    • Author: Chuck Hemann
    • ISBN:9789353430191
    • 10 Digit ISBN:9353430194
    • Price:Rs. 505.00
    • Pages:272
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    A complete, up-to-date hands-on tutorial and strategy guide to transform digital marketing data into actionable, profitable knowledge.

     

    Table of Content

    "Chapter 1  Understanding the Synergetic Digital Ecosystem  
    Chapter 2  Understanding Digital Analytics Concepts   
    Chapter 3  Choosing Your Analytics Tools   
    Chapter 4  Digital Analysis: Brand   
    Chapter 5  Digital Analysis: Audience   
    Chapter 6  Digital Analysis: Ecosystem   
    Chapter 7  Return on Investment   
    Chapter 8  Understanding Digital Influence   
    Chapter 9  How to Use Digital Analytics to Inform Marketing Programs   
    Chapter 10  Improving Customer Service   
    Chapter 11  Using Digital Analytics to Anticipate a Crisis   
    Chapter 12  Launching a New Product   
    Chapter 13  Building Your Research Plan   
    Chapter 14  Building Reports that Will Actually Be Useful   
    Constructing Reports   
    Delivering a Report   
    Understanding Report Use Cases    
       The Executive-Level Use Case    
       The Management-Level Use Case    
       The Analyst-Level Use Case   
    Building a Central Repository of Information    
       Command Centers    
       Web-Based Applications   
    Chapter 15  The Future of Digital Data   
    Index   
     

    Salient Features

    "1. Prioritize-because you can't measure and analyze everything
    2. Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
    3.Measure real digital media ROI: sales, leads, and customer satisfaction
    4.Track the performance of all paid, earned, and owned digital channels
    5.Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
    6.Start optimizing digital content in real time
    7.Implement advanced tools, processes, and algorithms for accurately measuring influence
    8.Make the most of surveys, focus groups, and offline research synergies
    9.Focus new marketing investments where they'll deliver the most value 10. Identify and understand your most important audiences across the digital ecosystem"