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Business Communication Today

Business Communication Today

  • Courtland L. Bovee
  • Author: Courtland L. Bovee
    • ISBN:9789354495106
    • 10 Digit ISBN:9354495109
    • Price:Rs. 895.00
    • Pages:760
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available

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    Business Communication Today, 15e brings business communication into the context of a digital world. Technology and communication intersect to prepare students for the workplace. The text addresses the essential advances in technology such as mobile communication, social media, and artificial intelligence and their impact on the business world, while covering the timeless communication skills such as listening, presenting, and writing. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students' understanding of the material. By integrating all the key skills and insights that students need in order to succeed in today's dynamic workplace, Business Communication Today is an unmatched resource for preparing the next generation of business professionals.

    Table of Content

    Part 1 Understanding the Foundations of Business Communication 1 Professional Communication in a Digital, Social, Mobile World , 2 Collaboration, Interpersonal Communication, and Business Etiquette ,3 Communication Challenges in a Diverse, Global Marketplace ,Part 2 Applying the Three-Step Writing Process ,4 Planning Business Messages, 5 Writing Business Messages, 6 Completing Business Messages, Part 3 Digital, Social, and Visual Media 7 Digital Media, 8 Social Media, 9 Visual Media, Part 4 Brief Messages 10 Writing Routine and Positive Messages, 11 Writing Negative Messages, 12 Writng Persuasive Messages, Part 5 Reports and Proposals 13 Finding, Evaluating, and Processing Information, 14 Planning Reports and Proposals, 15 Writing and completing Reports and Proposals, Part 6 Developing and delivering Business Presentations 16 Developing Presentations in a social Media Environment, 17 Enhancing Presentations with Slides and Other Visuals, 18 Building Careers and Writing Resumes, 19 Applying and Interviewing for Employment. APPENDIX A Format and Layout of Business Documents, APPENDIX B Documentation of Report Sources, APPENDIX C Correction Symbols, Handbook of Grammar, Mechanics, and Usage, Name Index, Subject Index

    Salient Features

    "Communication Close-Ups: Nineteen new chapter-opening vignettes with accompanying end-of-chapter individual and team challenges including examples of Indian companies—Emami, Reliance Jio, Xiaomi, AmEx, MakeMyTrip, Unacademy, Berger Paints, AirAsia, Rapido, Parle-G, Micromax, Red Label, Market Xcel, Millennium PR, Bloomsbury Publishing, Webchutney, Udemy, and Tech Mahindra. Student-focused features: Build Your Career activities to help students create their employment-communication packages throughout the course. Apply Your Skills Now highlight boxes to help students apply their newly developing communication skills. Five Minute Guides serving as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks, from writing business emails to planning reports and presentations. A new four-page visual feature, Empowering Communicators with Intelligent Communication Technology, shows 15 applications of artificial intelligence and smart technology. "